ContentFilm : News : Latest Press Releases

4 October, 2010

Fireworks International has concluded a major deal with Fox International Channels, which has picked up exclusive rights to The Booth at the End, the new multi-platform psychological thriller produced by Michael Eisner’s independent studio Vuguru. This follows the recently announced partnership between Fireworks International and Vuguru in an exclusive two-year output deal.

Fox International Channels, part of News Corporation, has signed internet, broadcast TV, mobile, and download-to-own rights for all durations of The Booth at the End, which is delivered as 62 x 2 to 3 minutes, 10 x 10 minutes and 5 x 22 minutes. The series will be distributed across its entire international pay-TV channel network and related online networks starting early 2011, in a two-year deal which is exclusive for 18 months.

Created by writer Christopher Kubasik and helmed by veteran television director Jessica Landaw, The Booth at the End stars Xander Berkeley (24, CSI, Kick-Ass, Terminator 2: Judgment Day) as The Man, a mysterious character who sits in the corner booth at the back of a diner, granting wishes to visitors as long as they, in turn, perform tasks for him.

The property is distributed as part of Fireworks International’s ongoing partnership with leading US multi-platform studio Vuguru, recently cemented by a significant output deal between the two companies which will see the distributor acquiring a minimum of ten multi-platform projects from the company over two years. The first project in the deal, the young-adult drama Pretty Tough, will launch at MIPCOM 2010. The project is based on the popular novel by Liz Tigelaar (Dawson’s Creek), produced by Jetpack Media, Inc., directed by Stewart Hendler (Summit Entertainment’s Sorority Row), and delivered as 18 x 5-7 minute episodes or a 90-minute feature.

Jonathan Ford, Executive Vice President, Digital Acquisitions and Distribution, who brokered the deal, said today, “This is fantastic news hot on the heels of the recent announcement of our ongoing partnership with Vuguru, highlighting the huge potential of these innovative new properties. We are delighted that The Booth at the End will reach millions of viewers throughout the world through distribution by Fox International Channels, a leader in multi-platform content delivery internationally.”

Dario d’Aprile, VP Global Online Publishing at Fox International Channels commented, “The Booth at the End has proved to be a highly anticipated new multi-platform series and we are very pleased to secure rights for our audiences around the world. Featuring a renowned cast and crew, as well as an intriguing and globally relevant premise, the series lends itself equally well to distribution both by traditional FOX pay-TV networks and across mobile and web outlets.”

About Fireworks International
Fireworks International is ContentFilm’s international television and digital distribution division with over 3,200 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include the highly anticipated new crime thriller THORNE; hilarious BBC comedy series WHITES; FREAK ENCOUNTERS, a unique blend of horror and reality; innovative new multi-platform drama such as PRETTY TOUGH and THE BOOTH AT THE END from leading US studio VUGURU; plus over 200 U.S. network mini-series and TV movies; and specials including the U.S. PRIMETIME EMMY AWARDS show, the prestigious BAFTA entertainment portfolio and the premiere Hollywood event THE CRITICS’ CHOICE MOVIE AWARDS. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.

About FOX International Channels
FOX International Channels (FIC) is News Corporation’s international multi-media business. We develop, produce and distribute 200+ wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 35 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 350 million subscribing households (875 million cumulative) worldwide. We also operate a global online advertising unit .FOX (pronounced “dot-fox”) specialized in online video and display, and four TV production houses. In operation since: August 14, 1993.

About Vuguru LLC
Vuguru LLC is an independent studio that develops and finances scripted, story-driven content for digital and international platforms. Founded by Michael Eisner’s Tornante Company and recently backed by Canada’s Rogers Media, the studio brings premium content opportunities to advertisers and distribution partners, enabling them to connect with target audiences. Vuguru’s inaugural property Prom Queen pioneered the online serial space with its unique format and distribution. Follow-up projects have included Prom Queen: Summer Heat, Sam Has 7 Friends, The All-For-Nots, Foreign Body and two installments of the Emmy-nominated Back on Topps. Vuguru programming has been distributed in over 40 countries around the world.

Fireworks International: Debbie LawrenceThe Lippin Company

dlawrence@lippingroup.com

Tel + 44 (0) 20 3008 5406

www.contentfilm.com

ContentFilm : News : Latest Press Releases

1 October, 2010

Fireworks International, the television and digital distribution arm of ContentFilm plc, has signed a major new agreement with the British Academy of Film and Television Arts (BAFTA), securing the rights to distribute a variety of prestigious primetime awards and entertainment programmes.

The significant deal comprises rights (excluding UK) across all media platforms for all BAFTA events and programming for the next three years, including the Orange British Academy Film Awards and the British Academy Television Awards; the EA British Academy Children’s Awards; the British Academy Television Craft Awards, the GAME British Academy Video Games Awards and the Los Angeles based Britannia Awards.

Greg Phillips, President of Fireworks International said today, “We are honoured to represent BAFTA in the global marketplace. These immaculately produced television specials alongside the accompanying content offer a wealth of excellent primetime entertainment for international audiences. Over the next three years, we will be looking to comprehensively offer this content as a 360 degree multimedia experience to grow and maximise the potential of this exceptional brand.”

Amanda Berry, CEO of BAFTA, added, “We are very impressed with the commitment and enthusiasm that Fireworks International has shown towards the global opportunities for BAFTA’s content and look forward to a hugely successful partnership together. We recognise a great number of inspirational, talented individuals across our film, television and video games ceremonies and events and, with the support of Fireworks International, we are delighted to celebrate their achievements with an ever-growing worldwide audience.”

A leading independent charity, BAFTA supports, develops and promotes the art forms of the moving image. Each year, an expert industry membership of nearly 6,500 individuals around the world identifies and rewards the highest achievements of films, video games and television programmes, through a host of prestigious and high calibre gala Awards ceremonies.

Taking place at London’s iconic Royal Opera House, the Orange British Academy Film Awards celebrates the cream of the cinema industry’s acting, directing, producing, technical and writing talent, with previous nominees and guests including Brad Pitt, Martin Scorsese, Angelina Jolie, Cate Blanchett, Meryl Streep and Johnny Depp.

The British Academy Television Awards, Television Craft Awards and EA Children’s Awards honour television talent both on and off screen, playing host to top British and international stars such as David Tennant, Catherine Tate, Ricky Gervais, Julie Walters and Simon Cowell, whilst the GAME British Academy Video Games Awards recognises new creative talent and innovation in the video games industry.

The BAFTA collection also features the prestigious Britannia Awards, a red carpet, star-studded event hosted by the British Academy of Film and Television Arts Los Angeles. Every year the biggest names in the entertainment industry are honoured for their contribution to film or television, with previous honorees including Tom Cruise, Tom Hanks, Kate Winslet, Robert De Niro and Steven Spielberg with presentations from their peers including Julia Roberts, Reece Witherspoon, Halle Berry and Ben Stiller.

About Fireworks International
Fireworks International is ContentFilm’s international television and digital distribution division with over 3,200 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include the highly anticipated new crime thriller THORNE; hilarious BBC comedy series WHITES; FREAK ENCOUNTERS, a unique blend of horror and reality; innovative new multi-platform drama such as PRETTY TOUGH and THE BOOTH AT THE END from leading US studio VUGURU; plus over 200 U.S. network mini-series and TV movies; and specials including the U.S. PRIMETIME EMMY AWARDS show, the prestigious BAFTA entertainment portfolio and the premiere Hollywood event THE CRITICS’ CHOICE MOVIE AWARDS. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.

About BAFTA
The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit www.bafta.org.

About BAFTA LA
The British Academy of Film and Television Arts Los Angeles’ outreach programs in Los Angeles benefit members and other professionals working within the entertainment industry, as well as the Los Angeles community at large. The British Academy Los Angeles provides exclusive access to screenings, Q&As with talent and filmmakers, conversations with leading UK-based film and television executives and the Heritage Archive, featuring broadcast-quality interviews with distinguished British members of the film and television industries. Educational outreach for students and the Los Angeles community includes an after-school screening program for inner-city youth at the Helen Keller Park Recreation Center and a recent partnership with FilmAid to mentor young filmmakers. Additional programs include seminars in association with local universities and festivals, scholarships for post-graduate programs and recognizing professional and student talent with awards at film festivals throughout the U.S.

Maintaining a long tradition of recognizing the finest filmmaking and television talent, the British Academy Los Angeles hosts a series of social networking events, including the annual Britannia Awards, the Orange British Academy Film Awards Brunch, the Annual Garden Party, the British Comedy Festival & Awards Dinner and the Awards Season Film and Television Tea Parties in January and September. Its members vote annually for the prestigious Orange British Academy Film Awards as well as for the International Program category at the British Academy Television Awards. The annual Britannia Awards are held every November in Los Angeles, where it has previously honored such luminaries as Kirk Douglas, Sean Penn, Robert De Niro, Denzel Washington, Clint Eastwood, Tom Cruise, Tom Hanks, Steven Spielberg, George Lucas, Anthony Hopkins, Helen Mirren, Elizabeth Taylor, Michael Caine and Martin Scorsese with Britannia Awards for Excellence in both film and television.

Fireworks International: Debbie LawrenceThe Lippin Company

dlawrence@lippingroup.com

Tel + 44 (0) 20 3008 5406

www.contentfilm.com

ContentFilm : News : Latest Press Releases

23 September, 2010

Fireworks International, the television and digital distribution arm of ContentFilm plc, and Michael Eisner’s leading US-based independent studio Vuguru are partnering in a significant output deal which will see the distributor acquiring a minimum of ten multi-platform projects from the company over two years.

As part of the new two-year agreement, Fireworks International will be granted a first-look opportunity to acquire international multi-platform distribution rights, excluding US and Canada, for all Vuguru’s new productions. The first project signed in the deal is the young-adult drama Pretty Tough, which is delivered as 18 x 5-7 minute episodes and as a 90-minute feature, launching at MIPCOM 2010.

Based on the popular novel by Liz Tigelaar (Dawson’s Creek, Brothers & Sisters, Life Unexpected) and set in the picturesque world of Malibu, California, Pretty Tough centers on two teenage sisters at opposite ends of the popularity spectrum, whose tumultuous relationship faces the ultimate test when they are forced to compete together on the soccer field at their privileged high school.

Jonathan Ford, Executive Vice-President, Digital Acquisitions and Distribution at Fireworks International said, “Partnering with Vuguru, a company which pioneers the development of content for delivery across global broadcast, internet, mobile and portable device platforms, will give us fantastic access to the latest and most sought after properties in the digital arena. This is a landmark collaboration for Fireworks International and a fantastic example of our ongoing strategy to be the premier destination for multi-platform properties in the international market.”

“Fireworks International is a global market leader in distributing innovative content suitable for multi-platform delivery”, added Larry Tanz, President of Vuguru. “Fireworks’ financial commitment demonstrates the appetite that exists among distributors for premium content. We are very pleased to cement our strong relationship with this exciting new deal and look forward to seeing Vuguru properties available to audiences on all platforms throughout the world.”

The deal follows Fireworks International and Vuguru’s recent collaboration on international distribution of the highly-anticipated multi-platform psychological thriller The Booth at the End. The 62-part series, created by writer Christopher Kubasik and helmed by veteran television director Jessica Landaw, stars Xander Berkeley (Nikita, 24, CSI, Kick-Ass, Terminator 2: Judgment Day) as a mysterious character who sits in the back of a diner, granting wishes to visitors as long as they, in turn, perform tasks for him.

About Fireworks International
Fireworks International is ContentFilm’s international television and digital distribution division with over 3,000 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include detective drama series, REPUBLIC OF DOYLE, primetime drama series, THE BORDER and heart-warming family drama series, HEARTLAND; non-fiction primetime documentary specials HUNTING THE LOST SYMBOL and I KNOW WHAT I SAW; U.S. tween comedy THE ASSISTANTS; high definition multi-platform thriller series VALEMONT; children’s programmes HALF MOON INVESTIGATIONS and FAMILY BIZ as well as the classic anime series, ROBOTECH; plus over 200 U.S. network mini-series and TV movies; and specials including the Annual U.S. PRIMETIME EMMY AWARDS show. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.

About Vuguru LLC
Vuguru LLC is an independent studio that develops and finances scripted, story-driven content for digital and international platforms. Founded by Michael Eisner’s Tornante Company and recently backed by Canada’s Rogers Media, the studio brings premium content opportunities to advertisers and distribution partners, enabling them to connect with target audiences. Vuguru’s inaugural series Prom Queen pioneered the online serial space with its unique format and distribution. Follow-up series have included Prom Queen: Summer Heat, Sam Has 7 Friends, The All-For-Nots, Foreign Body and two seasons of the Emmy-nominated Back on Topps. Vuguru programming has been distributed in over 40 countries around the world.

For further information contact:Debbie LawrenceThe Lippin Company

dlawrence@lippingroup.com

Tel: + 44 (0) 20 3008 5406

Adam SchiffDan Klores Communications

adam_schiff@dkcnews.com

Tel: +1 (212) 981 5216

Eva RossDan Klores Communications

eva_ross@dkcnews.com

Tel: +1 (212) 981 5218

Courtney GreenbergDan Klores Communications

courtney_greenberg@dkcnews.com

Tel: +1 (212) 981 5108

ContentFilm : News : Latest Press Releases

9 September, 2010

Fireworks International, the television and digital distribution arm of ContentFilm plc, has struck a groundbreaking deal with leading US cable programmer Rainbow Media, giving Fireworks International distribution rights to a wide range of brand new original web series.

Five innovative short-form series, produced exclusively for Rainbow Media’s entertainment brands IFC and Sundance Channel, are featured in the deal. Fireworks International’s digital division has international multiplatform rights to the titles as well as second window multiplatform rights for the US market as part of its digital programming portfolio.

Sundance Channel’s titles include Dream States, a 5 x 3 minute series where celebrities, including Will Forte (“Saturday Night Live”) and Malin Ackerman (“Couples Retreat”), recount their most stirring dreams, which are then brought to life by an animator; the 12 x 3 minute science fiction action thriller The Captive, winner of a 2010 People’s Choice Webby Award for Best Original Dramatic Series and the New York Television Festival Award for Best Web Series pilot; Yung Yeti, an environmentally conscious 5 x 3 minute animated short; and 8 x 2 minute comedy series Breakfast, following two indie filmmakers as they attempt to produce a World War II epic. This content will be distributed alongside IFC’s Dead and Lonely, a 5 x 4-6 minute drama set in Los Angeles, which brings the classic vampire love story to the modern internet dating age.

Jonathan Ford, Executive Vice-President, Digital Acquisitions and Distribution at Fireworks International commented, “We are very pleased to team with Rainbow Media in what is a significant step in the continued expansion of our extensive digital portfolio. Both IFC and Sundance Channel are renowned for showcasing original programming offering something unique and different – highly sought-after attributes in digital content. The multi-platform marketplace is always hungry for exciting and exclusive titles such as these and we look forward to presenting them to our international clients.”

Gregg Diller, Director of Business Development, IFC and Sundance Channel added: “These short-form series represent the type of authentic, innovative new content we champion at IFC and Sundance Channel. Positioning them within Fireworks International’s impressive digital catalogue provides the perfect opportunity to showcase them to the global marketplace.”

About Fireworks International
Fireworks International is ContentFilm’s international television and digital distribution division with over 3,000 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include detective drama series, REPUBLIC OF DOYLE, primetime drama series, THE BORDER and heart-warming family drama series, HEARTLAND; non-fiction primetime documentary specials HUNTING THE LOST SYMBOL and I KNOW WHAT I SAW; U.S. tween comedy THE ASSISTANTS; high definition multi-platform thriller series VALEMONT; children’s programmes HALF MOON INVESTIGATIONS and FAMILY BIZ as well as the classic anime series, ROBOTECH; plus over 200 U.S. network mini-series and TV movies; and specials including the Annual U.S. PRIMETIME EMMY AWARDS show. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.

For More Information:Debbie LawrenceThe Lippin Company

dlawrence@lippingroup.com

Tel + 44 (0) 20 3008 5406

Jaime SaberitoRainbow Mediajmsaberito@rainbow-media.com

Tel + 1 646 273 3628

ContentFilm : News : Latest Press Releases

1 September, 2010

Source: The Guardian

Bjørn Lomborg: $100bn a year needed to fight climate change    Exclusive ‘Sceptical environmentalist’ and critic of climate scientists to declare global warming a chief concern facing world Danish professor Bjorn Lomborg. Photograph: Adrian Dennis/AFP/Getty Images The world’s most high-profile climate change sceptic is to declare that global warming is “undoubtedly one of the chief concerns facing the world today” and “a challenge humanity must confront”, in an apparent U-turn that will give a huge boost to the embattled environmental lobby.Bjørn Lomborg, the self-styled “sceptical environmentalist” once compared to Adolf Hitler by the UN’s climate chief, is famous for attacking climate scientists, campaigners, the media and others for exaggerating the rate of global warming and its effects on humans, and the costly waste of policies to stop the problem.But in a new book to be published next month, Lomborg will call for tens of billions of dollars a year to be invested in tackling climate change. “Investing $100bn annually would mean that we could essentially resolve the climate change problem by the end of this century,” the book concludes.Examining eight methods to reduce or stop global warming, Lomborg and his fellow economists recommend pouring money into researching and developing clean energy sources such as wind, wave, solar and nuclear power, and more work on climate engineering ideas such as “cloud whitening” to reflect the sun’s heat back into the outer atmosphere.In a Guardian interview, he said he would finance investment through a tax on carbon emissions that would also raise $50bn to mitigate the effect of climate change, for example by building better sea defences, and $100bn for global healthcare.His declaration about the importance of action on climate change comes at a crucial point in the debate, with international efforts to agree a global deal on emissions stalled amid a resurgence in scepticism caused by rows over the reliability of the scientific evidence for global warming.The fallout from those rows continued yesterday when Rajendra Pachauri, head of the UN Intergovernmental Panel on Climate Change, came under new pressure to step down after an independent review of the panel’s work called for tighter term limits for its senior executives and greater transparency in its workings. The IPCC has come under fire in recent months following revelations of inaccuracies in the last assessment of global warming, provided to governments in 2007 – for which it won the Nobel peace prize with former the US vice-president Al Gore. The mistakes, including a claim that the Himalayan glaciers could melt by 2035, prompted a review of the IPCC’s processes and procedures by the InterAcademy Council (IAC), an organisation of world science bodies.The IAC said the IPCC needed to be as transparent as possible in how it worked, how it selected people to participate in assessments and its choice of scientific information to assess.Although Pachauri once compared Lomborg to Hitler, he has now given an unlikely endorsement to the new book, Smart Solutions to Climate Change. In a quote for the launch, Pachauri said: “This book provides not only a reservoir of information on the reality of human-induced climate change, but raises vital questions and examines viable options on what can be done.”Lomborg denies he has performed a volte face, pointing out that even in his first book he accepted the existence of man-made global warming. “The point I’ve always been making is it’s not the end of the world,” he told the Guardian. “That’s why we should be measuring up to what everybody else says, which is we should be spending our money well.”But he said the crucial turning point in his argument was the Copenhagen Consensus project, in which a group of economists were asked to consider how best to spend $50bn. The first results, in 2004, put global warming near the bottom of the list, arguing instead for policies such as fighting malaria and HIV/Aids. But a repeat analysis in 2008 included new ideas for reducing the temperature rise, some of which emerged about halfway up the ranking. Lomborg said he then decided to consider a much wider variety of policies to reduce global warming, “so it wouldn’t end up at the bottom”.The difference was made by examining not just the dominant international policy to cut carbon emissions, but also seven other “solutions” including more investment in technology, climate engineering, and planting more trees and reducing soot and methane, also significant contributors to climate change, said Lomborg.”If the world is going to spend hundreds of millions to treat climate, where could you get the most bang for your buck?” was the question posed, he added.After the analyses, five economists were asked to rank the 15 possible policies which emerged. Current policies to cut carbon emissions through taxes – of which Lomborg has long been critical – were ranked largely at the bottom of four of the lists. At the top were more direct public investment in research and development rather than spending money on low carbon energy now, and climate engineering.Lomborg acknowledged trust was a problem when committing to long term R&D, but said politicians were already reneging on promises to cut emissions, and spending on R&D would be easier to monitor. Although many believe private companies are better at R&D than governments, Lomborg said low carbon energy was a special case comparable to massive public investment in computers from the 1950s, which later precpitated the commercial IT revolution.Lomborg also admitted climate engineering could cause “really bad stuff” to happen, but argued if it could be a cheap and quick way to reduce the worst impacts of climate change and thus there was an “obligation to at least look at it”.He added: “This is not about ‘we have all got to live with less, wear hair-shirts and cut our carbon emissions’. It’s about technologies, about realising there’s a vast array of solutions.”Despite his change of tack, however, Lomborg is likely to continue to have trenchant critics. Writing for today’s Guardian, Howard Friel, author of the book The Lomborg Deception, said: “If Lomborg were really looking for smart solutions, he would push for an end to perpetual and brutal war, which diverts scarce resources from nearly everything that Lomborg legitimately says needs more money.”Green groups cautiously welcome Bjørn Lomborg’s call for $100bn climate fund’Sceptical environmentalist’ previously argued that countering climate change should be a low priority for governments Bjorn Lomborg argues in his new book Smart Solutions to Climate Change that global warming should now be addressed ‘as a priority’. Photograph: Suzanne Plunkett/Getty Images Self-styled “sceptical environmentalist” Bjørn Lomborg’s call for a $100bn a year global fund for research into climate change solutions was today given a cautious welcome by some leading green groups and thinktanks, but was dismissed by others as politically naive.A Greenpeace spokesperson welcomed the conversion but said it had come two decades too late for Lomborg to be taken seriously. “At least it confirms the happy maxim that nobody’s wrong all the time, apart from Melanie Phillips at the Daily Mail,” the spokesperson added.”It appears that the self-styled sceptical environmentalist is beginning to become less sceptical as he enters middle-age,” said Friends of the Earth climate campaigner Mike Childs, adding that Lomborg’s volte face would come as a “blow to some in the climate sceptics community”.The controversial Danish statistician, who has never denied man’s role in global warming but who has provided an intellectual cover for hard-line climate sceptics, has previously argued that countering climate change should be a low priority for governments. But in his new book Smart Solutions to Climate Change he argues that it should now be addressed “as a priority”.”Lomborg has acknowledged the need for public spending on man-made climate change. He is right that wind, wave and solar are the energy industries in the future and need much greater support from governments. A carbon tax to raise funds is undoubtedly part of the solution, but regulation and public spending also have their place,” said Childs.”But he is still dangerously attracted to pursuing the cheapest, more risky geo-engineering solutions, is putting too much faith in future technologies and R&D, and is not giving enough support to the urgent need to reduce current emissions through rapid deployment of existing solutions and behavioural changes.”Instead of being near the bottom of actions governments should take, as Lomborg argued in 2004, his new book proposes a global carbon tax to raise around $250bn a year to fight the effects of rising temperatures and sea levels. The money would be divided between clean energy research and development ($100bn); low cost geo-engineering solutions such as reflecting solar energy back into space ($1bn); and adaptation to the effects of climate change ($50bn). He further suggests $99bn of the $250bn should be held back to spend on traditional development activities such as clean water and better healthcare in poor countries.Benny Peiser, director of the free market climate change thinktank Global Warming Policy Foundation said his proposals were more sensible than what those being negotiated at the ongoing UN climate talks which are expected to continue into 2011. “I am not surprised. He’s been saying more or less the same for years. The [UN] process is not working at all. This is better and more realistic. His proposals are much more sensible than any attempts to convince China and India to stop emitting,” he said.Lomborg’s proposals are surprisingly close to those favoured by the governments of industrialised countries who have accepted that $100bn a year should be made available to poor countries to adapt and that there should be a heavy emphasis on research into clean energy. However, the idea of a carbon tax has proved politically unacceptable for many years partly because it is thought to penalise poor countries which depend more on carbon-intensive goods.”We would agree that at least $250bn should be raised a year to counter climate change,” said one developing country analyst who asked not to be named. “But Lomborg seems to be saying that proportionately less money should go to developing countries and more to develop western technology. This looks like being totally unacceptable to most of the world.”Bjørn Lomborg: the dissenting climate change voice who changed his tuneWith his new book, Danish scientist Bjørn Lomborg has become an unlikely advocate for huge investment in fighting global warming. But his answers are unlikely to satisfy all climate change campaigners Lomborg advocates that much more attention and money be lavished on climate engineering methods. Photograph: Camera Press Few statisticians can have inspired more passion than Bjørn Lomborg, the Danish academic who became famous as the author of the controversial (some would say contrarian) Skeptical Environmentalist, which set him up as perhaps the world’s best-known critic of the dominant scientific view of global warming and the ensuing climate change.Lomborg’s prolific output has been almost matched by books rubbishing his work: critics have described him as selective, unprofessional and confused. Rajendra Pachauri, chairman of the UN’s climate change panel, has compared him to Adolf Hitler – for the statistical crime of treating human beings too much like numbers.Meanwhile, Time Magazine declared Lomborg one of the 100 most influential people in the world in 2004. The respected Cambridge University Press (CUP) has published many of his books in the UK and the US, and the award-winning documentary maker Ondi Timoner and X-Men films producer, Ralph Winter, are about to release a film of his 2007 book Cool It (which carries the subtitle: the first optimistic film about global warming).The Danish Committee on Scientific Dishonesty once declared Lomborg guilty of exactly that, but a government review later cleared him.Lomborg’s latest book, published by CUP next month, is likely to reignite these passions, because it appears to contradict so much of what he has said before and because he is straying into newly controversial territory. He is advocating that much more attention and money be lavished on climate engineering methods, such as whitening clouds so that they reflect back more of the sun’s heat.Heat is something he is resigned to. When he gives talks, he says, he often meets “people who come up and say: ‘I thought I’d hate you.'”But Lomborg’s record on climate change is more nuanced than the stereotype suggests. From the beginning, he has said global warming is happening and is largely caused by humans. However, he has been consistently critical of what he sees as exaggeration of how much this matters, and of policies to tackle the problem. These would achieve too little and cost too much, he argues, meaning the money would be better spent on, say, reducing malaria and HIV/Aids, or extending clean water and sanitation.In an example of the approach that enraged Pachauri, Lomborg argues in Cool It that predicted temperature rises could save more than 1.3 million lives a year. This, he says, is because many more people would be spared early cold-related deaths than would be at risk from heat-related respiratory fatalities. (Other academics reject his figures.) Lomborg concludes that because of imbalances in where deaths occur, the proposed extension of the Kyoto protocol to cut carbon emissions would “save 4,000 people annually in the developing world [but] end up sacrificing more than a trillion dollars and 80,000 people annually.”Given this background, the title of Lomborg’s new book immediately indicates a change of emphasis. It is called Smart Solutions to Climate Change: Comparing Costs and Benefits. This impression is reinforced by comments in the introduction that climate change is “undoubtedly one of the chief concerns facing the world” and “a challenge that humanity must confront”.Later in the book, reflecting on analysis by five economists of eight types of solution, he estimates that spending $100bn (£65bn) a year “could essentially resolve the climate change problem by the end of this century”.He finishes: “If we care about the environment and about leaving this planet and its inhabitants with the best possible future, we actually have only one option: we all need to start seriously focusing, right now, on the most effective ways to fix global warming.”Speaking to the Guardian about climate engineering as a back-up plan, he raises the possibility of “something really bad lurking around the corner”: the small-chance, big-consequence outcome his previous work appeared to dismiss.Not unexpectedly, however, Lomborg denies performing a U-turn. He reiterates that he has never denied anthropogenic global warming, and insists that he long ago accepted the cost of damage would be between 2% and 3% of world wealth by the end of this century. This estimate is the same, he says, as that quoted by Lord Stern, whose report for the British government argued that the world should spend 1-2% of gross domestic product on tackling climate change to avoid future damage.The Stern report estimated that damage at 5-20% of GDP, however, not 2-3%. The difference, according to Lomborg, is that the two use a different “discount factor”. This is the method by which economists recalculate the value today of money spent or saved in the future – or, to put it another way, the value today of this generation’s grandchildren’s lives. Neither is measurably “right”, he says: they are judgments, albeit ones with a profound impact on subsequent analysis of the costs and benefits of spending money now to stop climate change.Lomborg says false views of his position are held mostly by people who have never read his work. He says: “I keep trying to fight this, mainly because people often hear what I say through others.” These intermediaries are often hostile critics, he adds.Another cause of misunderstandings could be the difference between the content and the tone of his work. In it, brief statements about the unarguable fact of man-made global warming are accompanied by long arguments about how greenhouse gas emissions, the main man-made cause, and temperatures have been higher in the (very distant) past, and by claims that impacts such as rising sea levels and the threat to polar bears have been distorted.Meanwhile, some statements appear to contradict each other directly. In the space of four pages of Cool It, he writes that “climate change will not cause massive disruptions or huge death tolls”, that “the general and long-term impact will be predominantly negative”, and that it is “obvious that there are many other and more pressing issues”.”The point I’ve always been making,” he explains now, “is, it’s not the end of the world. That is why we should be measuring up to what everybody else says, which is we should be spending our money well.”This detailed analysis by economists of how best to spend money to help the world’s people was first reported in his book Global Crises, Global Solutions in 2004. It has now been institutionalised in the Copenhagen Consensus Centre, of which Lomborg is the director, and is the model for the latest book on climate “solutions”.This result is where Lomborg is most vulnerable to allegations of a volte-face on the need to take action on climate change and the value of doing so. But he says circumstances have changed. The first Copenhagen Consensus considered only the predominant idea of cutting carbon emissions through a cap or tax. When the exercise was repeated in 2008, however, the team examined new ideas. Lomborg says he then challenged himself and selected economists to look at eight different “solutions” (comprising 15 policy suggestions). These included boosting R&D in technology, cleaning up soot and methane, which also contribute significantly to global warming, planting more trees, and climate engineering. Critics may argue he should have carried out this study before rubbishing climate policies.As a result, he is still deeply critical of the dominant, cutting-carbon approach, which four of the five economists who were asked to rank the options put at the bottom of their lists. Only Nancy Stokey, of the University of Chicago, ranked lower- and mid-level carbon taxes more highly, around the middle of her list. Instead, the book suggests the best policies would be investment in clean technology research and development, and more climate engineering development work. He suggests this could be funded by a $7-a-tonne tax on carbon emissions, which he says would raise $250bn a year. Of this, $100bn could be spent on clean-tech R&D, about $1bn on climate engineering, $50bn on adapting to changes (building sea defences, for example), and the remaining $99bn or so on “getting virtually everybody on the planet healthcare, basic education, clean drinking water, and so on. It seems a pretty good deal,” he says.Lomborg is not alone in finding fault with the Kyoto process, which many variously agree has been too slow to deliver, too vulnerable to unkept promises, and unrealistic in restraining the aspirations of developing countries. Critics add that it has proved to be a clumsy, ineffective way of delivering necessary investment in energy efficiency and clean electricity, and has resulted in often unnecessarily expensive policies. For most policy areas, such as crime, says Lomborg: “We say to people, what are the smartest ways to deal with this?” Curiously, with climate change, they say there’s a right solution: that’s cutting carbon.”The “biggest bang for the buck” Copenhagen Consensus approach is instinctively commonsense. But it is flawed, say critics, because it relies too heavily on the huge assumptions needed to convert human wellbeing and suffering into numbers (such as the discount rates) and excludes many factors that have simply never been quantified, such as the predicted total loss of coral reefs and other impacts of rapid ocean acidification.Professor Katherine Richardson, a marine biology expert and vice-dean of science at the University of Copenhagen, says: “A lot hinges on whether you think that societal decision should be made by economists alone. [For example] I can think of much cheaper ways of taking care of our elderly in society than building expensive and modern nursing homes. In reality, we get very little return for that investment.”Many climate change scientists also fear huge disruption caused by changing tack will delay political action on avoiding the worst of the problem for a dangerously long time.Lomborg’s aggressively sceptical reputation will no doubt win few such people over, although he says he has no regrets about how he has conducted the debate. “Fundamentally,” he says, “it would have been better if Pachauri or Stern were to make this argument. This isn’t about ownership of the idea, but it’s an idea we need to listen to if we want to get the climate fixed.”

ContentFilm : News : Latest Press Releases

2 August, 2010

Popular Weekly Series Cleared in More Than 94% of Country for 2010-11 Season, Airing Mostly in Primetime Slots on Premier Television Stations  Fireworks International has teamed with Genesis International Television & Film to sell Heartland, a weekly top-rated family drama based on a series of books, on stations covering more than 94% of the U.S. for the 2010-11 season. The CBS, Tribune, Sinclair, Hearst, Lin, Meredith, Nexstar and Belo station groups are among the major broadcasters acquiring the series, which will appear mostly in weekend primetime slots starting this fall, announced Fireworks International President Greg Phillips and Genesis President Wayne Lepoff.

Currently filming its fourth season, the primetime series leads in households and all key individual, female and male demos airing at 7 p.m. Sundays on CBC Television (Canada’s national broadcaster). With its strong appeal to young adult audiences, many top-market CW and MyNetworkTV affiliates, as well as independents, have targeted the syndicated drama for primetime in the U.S.

“Heartland is an addictive and heart-warming family drama, akin to a modern-day Little House on the Prairie, set in the Rocky Mountains with rich production values and a first-rate, very popular cast,” Lepoff said. “It fills a tremendous void in the marketplace. Stations are in need of quality scripted weekly first-run hours like this one, which is a proven performer that appeals equally to younger viewers and across all key demos.”

Starring Amber Marshall (The Elizabeth Smart Story), Heartland is the struggle of a debt-ridden family of Rocky Mountain horse ranchers fighting to keep a dream alive against a backdrop of young love, conflict and intrigue. Veteran actor Shaun Johnston (Bury My Heart at Wounded Knee); Michelle Morgan (Stargate: Atlantis, The L Word) and Graham Wardle (In the Land of Women, Yesterday) also star.

“The U.S. is a major component of our global distribution strategy for this superb weekly drama and we are gratified to see so many stations committing such strong time periods to it,” Fireworks International President Greg Phillips said. “They see in Heartland all of the ingredients to become a successful franchise on American television, just as it has been throughout the world.”

Dick Askin, CEO of Askin and Company, consulted for Fireworks on the project.

Produced by SEVEN24 Films and Dynamo Films for CBC, the series is distributed internationally by Fireworks International, ContentFilm’s international television and digital distribution division.

About Fireworks International
Fireworks International is ContentFilm’s international television and digital distribution division with over 3,000 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include detective drama series, REPUBLIC OF DOYLE, primetime drama series, THE BORDER and heart-warming family drama series, HEARTLAND; non-fiction primetime documentary specials HUNTING THE LOST SYMBOL and I KNOW WHAT I SAW; U.S. tween comedy THE ASSISTANTS; high definition multi-platform thriller series VALEMONT; children’s programmes HALF MOON INVESTIGATIONS and FAMILY BIZ as well as the classic anime series, ROBOTECH; plus over 200 U.S. network mini-series and TV movies; and specials including the Annual U.S. PRIMETIME EMMY AWARDS show. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.

Fireworks International: Debbie LawrenceThe Lippin Company

dlawrence@lippingroup.com

Tel + 44 (0) 20 3008 5406

www.contentfilm.com

ContentFilm : News : Latest Press Releases

14 July, 2010

Fireworks International, the television and digital distribution arm of ContentFilm plc, has sold the television broadcast rights to Spike TV’s Guys Choice to a raft of international territories, as new deals are closed with MTV in the UK, SKY TV in New Zealand, ABS in the Philippines and MNET in South Africa.

The explosive 2010 special, which aired in the US in June and is the first Guys Choice available for international acquisition, has now been picked up in a total of 170 territories worldwide. These new acquisitions add to previously announced agreements with Movie Network (Australia), MTV (Finland), TV2 (Denmark), Animax Latin America (pan Latin America) and AXN Asia/Animax Asia (pan Asia).

A star-studded homage to all things male, the fourth annual Guys Choice was held in Los Angeles and broadcast on Spike TV in the US. The show, which has already made international headlines, boasts a stellar guest list of A-list celebrities including Leonardo DiCaprio, George Clooney, Sandra Bullock, Scarlett Johannson, Arnold Schwarzenegger, Charlize Theron and Robert De Niro. The awards show features innovative and creative categories and is an unparalleled evening of humour, celebrity, glamour, action and controversy.

Highlights of this year’s ceremony include Sandra Bullock’s first public appearance in months – Guys Choice 2010 also sees Robert De Niro and Ray Liotta celebrate as Goodfellas is inducted into the “Guy Movie Hall of Fame,” and George Clooney is named “Guy of the Year”. Other featured appearances include Sylvester Stallone, Jessica Biel, Robert Downey Jr, James Gandolfini, Kid Rock, Liam Neeson and the cast of the summer action blockbuster ‘The A Team’.

Bob Kennedy, Executive Vice President Non-Fiction Programming at Fireworks International said today, “Guys Choice has it all, incredible star power that cuts across all demos, great production values and a really fun vibe. Spike has truly delivered and we have a great roster of broadcasters around the world and are adding more daily.”

Eddie Dalva, Senior Vice President of Content, MTV Networks Entertainment Group added, “We’re thrilled with the global reach achieved for Guys Choice through its distribution by Fireworks International. The ratings success and critical acclaim of the past two Guys Choice specials illustrates that the event is connecting with audiences and becoming a must-attend for the Hollywood elite.”

About Fireworks International
Fireworks International is ContentFilm’s international television and digital distribution division with over 3,000 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include detective drama series, REPUBLIC OF DOYLE, primetime drama series, THE BORDER and heart-warming family drama series, HEARTLAND; non-fiction primetime documentary specials HUNTING THE LOST SYMBOL and I KNOW WHAT I SAW; U.S. tween comedy THE ASSISTANTS; high definition multi-platform thriller series VALEMONT; children’s programmes HALF MOON INVESTIGATIONS and FAMILY BIZ as well as the classic anime series, ROBOTECH; plus over 200 U.S. network mini-series and TV movies; and specials including the Annual U.S. PRIMETIME EMMY AWARDS show. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.

Fireworks International: Debbie LawrenceThe Lippin Company

dlawrence@lippingroup.com

Tel + 44 (0) 20 3008 5406

www.contentfilm.com

ContentFilm : News : Latest Press Releases

14 June, 2010

Fireworks International, the television and digital distribution arm of ContentFilm plc, has secured a host of deals for the upcoming 62nd Primetime Emmy® Awards, increasing the reach of the star-studded event, which attracts millions of viewers around the globe each year.

In 2010, the 62nd Primetime Emmy® Awards, which broadcasts live on the NBC Television Network in the US on Sunday August 29th, will air in more than 150 territories globally. A range of new deals and renewals for the three-hour show have been concluded with broadcasters including Orbit Showtime (Middle East), Turner Entertainment (Germany), RTE (Ireland), Sony Latin America (Latin America), TV3 (American Samoa), M-Net (Africa), Fiji TV (Fiji), Metropolis for True Vision (Thailand) and Non-Stop (Scandinavia, Benelux and Baltics).

This adds to a roster of ongoing agreements which will see the event continue to broadcast via AXN (Japan), TV2 (Denmark), SET (Spain and Portugal), HBO Ceska (Eastern Europe), Hot Vision (Israel), Orion Cinema Network (Korea), TV3 Media Prima (Malaysia), ABS-CBN (Philippines) and CNBC (Turkey).

Saralo MacGregor, Executive Vice-President Worldwide Distribution at Fireworks International commented today, “It is a tremendous honor to represent the Television Academy with the international distribution of the Primetime Emmy® Awards. This spectacular entertainment event offers a guaranteed evening of glamour alongside unique access to the world’s leading television personalities. The global reach of this event special continues to grow, as witnessed by the new and ongoing commitments of such a large number of broadcasters internationally.”

“We are excited to continue our partnership with Fireworks International as they share the Primetime Emmy Awards with the rest of the world,” said Television Academy Chairman and CEO John Shaffner.

Voted for by the members of the Academy of Television Arts & Sciences, the Primetime Emmy® Awards are one of the television industry’s highest honors in national primetime and late night programming. Taking place at the Nokia Theatre in Los Angeles, the 62nd Primetime Emmy® Awards will be hosted by comedian, writer and talk show host Jimmy Fallon (NBC’s “Late Night with Jimmy Fallon”).

The event will see awards presented in 27 categories. Nominations for the awards will be announced Thursday July 8th. Produced by Don Mischer Productions, the 62nd Primetime Emmy® Awards is available as a three-hour ceremony plus two-hour pre-show.

About Fireworks International
Fireworks International is ContentFilm’s international television and digital distribution division with over 3,000 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include detective drama series, REPUBLIC OF DOYLE, primetime drama series, THE BORDER and heart-warming family drama series, HEARTLAND; non-fiction primetime documentary specials HUNTING THE LOST SYMBOL and I KNOW WHAT I SAW; U.S. tween comedy THE ASSISTANTS; high definition multi-platform thriller series VALEMONT; children’s programmes HALF MOON INVESTIGATIONS and FAMILY BIZ as well as the classic anime series, ROBOTECH; plus over 200 U.S. network mini-series and TV movies; and specials including the Annual U.S. PRIMETIME EMMY AWARDS show. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.

Fireworks International: Debbie LawrenceThe Lippin Company

dlawrence@lippingroup.com

Tel + 44 (0) 20 3008 5406

www.contentfilm.com

ContentFilm : News : Latest Press Releases

6 May, 2010

ContentFilm International has acquired worldwide rights to the live action, CGI heavy, THE DOG SQUAD: 3D to be directed by Les Mayfield (‘Flubber’, ‘Blue Streak’, ‘Miracle on 34th Street’, ‘Encino Man’). The brilliantly funny and touching original script is penned by Steve Carpenter. Voice-over and cast will be announced in the coming weeks. Principal photography is due to start in late summer 2010 in Canada. The film stars an overweight and lazy Bulldog (Donut), a disgraced former Police Dog (Clint), a sassy Lady Mutt (Samantha), an overly timid Guide-Dog (Bert) and a shamelessly womanizing Chihuahua (Hector) in a hilarious and outrageously entertaining live-action adventure that’s fun for all the family. The movie is ContentFilm’s first 3D production and will be launched at the upcoming Cannes Film Festival. The film is produced by Rick Benattar (‘Ironclad’, ‘Shoot ’Em Up’). Director Les Mayfield said, “Three of my five best friends are dogs; they always laugh at my jokes! I’ve found that dogs often have more humanity than most humans!”

Producer Rick Benattar said, “Les is a great filmmaker with a real eye for comedy. This is a true family film, one everyone can take the kids to and after all – who doesn’t love dogs in 3D!!”

CFI’s President Carmichael said, “THE DOG SQUAD: 3D has just got something extra special about it. We’ve put together a studio level production at an independent price and its super high concept. It’s a wonderfully strong idea that is really capturing everyone’s imagination. We’re very excited to be working with Les and Rick.”