10 November, 2006
And it’s not for nothing that HEAVY has garnered more international headlines than Britney Spears’ love child to Pope Benedict XVI, or the 110 year old Masai warrior who took up hip-hop and six months later opened P.Diddy’s ‘Bling and you Miss’ Tour kicking off in Miami. Ok, ok so maybe it wasn’t Britney…here are some of the quotes:
“A website so hip it gets its laddies to watch the ads.” – March 27/06 THE NEW YORK TIMES
“HEAVY has spawned a wildly popular online parody….that leaves viewers staring in disbelief .”- AD AGE.COM
“The jokes with the sharpest teeth are at Heavy.com.” – ROLLING STONE
“The site operates a bit like a TV Network, albeit one that makes MTV look like PBS.” BUSINESS 2.0
“A colorful array of original and hosted content that appeals to the male pop culture junkie’s most twisted sensibilities.” – CREATIVITY MAGAZINE
“These cameo-rich mockumentaries feature the kind of hilariously ribald narrations that the real stories could use in healthy doses.” – ENTERTAINMENT WEEKLY
“Heavy.com…one of the most consistently entertaining lineups on the Net. Your first stop should be Behind the Music That Sucks.” – TV GUIDE
“Secret marketing weapon.” – THE WALL STREET JOURNAL
“…the video iPod is fast becoming a new advertising vehicle. Burger King is dipping its toes in the water by partnering with Heavy.com to offer consumer-generated videos extolling its brand icon, ‘the King.’” – July 2005, ADWEEK
