14 June, 2010
Fireworks International, the television and digital distribution arm of ContentFilm plc, has secured a host of deals for the upcoming 62nd Primetime Emmy® Awards, increasing the reach of the star-studded event, which attracts millions of viewers around the globe each year.
In 2010, the 62nd Primetime Emmy® Awards, which broadcasts live on the NBC Television Network in the US on Sunday August 29th, will air in more than 150 territories globally. A range of new deals and renewals for the three-hour show have been concluded with broadcasters including Orbit Showtime (Middle East), Turner Entertainment (Germany), RTE (Ireland), Sony Latin America (Latin America), TV3 (American Samoa), M-Net (Africa), Fiji TV (Fiji), Metropolis for True Vision (Thailand) and Non-Stop (Scandinavia, Benelux and Baltics).
This adds to a roster of ongoing agreements which will see the event continue to broadcast via AXN (Japan), TV2 (Denmark), SET (Spain and Portugal), HBO Ceska (Eastern Europe), Hot Vision (Israel), Orion Cinema Network (Korea), TV3 Media Prima (Malaysia), ABS-CBN (Philippines) and CNBC (Turkey).
Saralo MacGregor, Executive Vice-President Worldwide Distribution at Fireworks International commented today, “It is a tremendous honor to represent the Television Academy with the international distribution of the Primetime Emmy® Awards. This spectacular entertainment event offers a guaranteed evening of glamour alongside unique access to the world’s leading television personalities. The global reach of this event special continues to grow, as witnessed by the new and ongoing commitments of such a large number of broadcasters internationally.”
“We are excited to continue our partnership with Fireworks International as they share the Primetime Emmy Awards with the rest of the world,” said Television Academy Chairman and CEO John Shaffner.
Voted for by the members of the Academy of Television Arts & Sciences, the Primetime Emmy® Awards are one of the television industry’s highest honors in national primetime and late night programming. Taking place at the Nokia Theatre in Los Angeles, the 62nd Primetime Emmy® Awards will be hosted by comedian, writer and talk show host Jimmy Fallon (NBC’s “Late Night with Jimmy Fallon”).
The event will see awards presented in 27 categories. Nominations for the awards will be announced Thursday July 8th. Produced by Don Mischer Productions, the 62nd Primetime Emmy® Awards is available as a three-hour ceremony plus two-hour pre-show.
About Fireworks International
Fireworks International is ContentFilm’s international television and digital distribution division with over 3,000 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include detective drama series, REPUBLIC OF DOYLE, primetime drama series, THE BORDER and heart-warming family drama series, HEARTLAND; non-fiction primetime documentary specials HUNTING THE LOST SYMBOL and I KNOW WHAT I SAW; U.S. tween comedy THE ASSISTANTS; high definition multi-platform thriller series VALEMONT; children’s programmes HALF MOON INVESTIGATIONS and FAMILY BIZ as well as the classic anime series, ROBOTECH; plus over 200 U.S. network mini-series and TV movies; and specials including the Annual U.S. PRIMETIME EMMY AWARDS show. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.
Fireworks International: Debbie LawrenceThe Lippin Company
Tel + 44 (0) 20 3008 5406
www.contentfilm.com
