11 April, 2010
Fireworks International, the television and digital distribution arm of ContentFilm plc, announced today that the 2010 Guys Choice Awards, originally aired and produced by MTV Networks’ US cable channel Spike TV, has been pre-sold to a number of broadcasters around the world.
Available for the first time to international broadcasters, the third annual Guys Choice Awards, which takes place on June 20th 2010, has been pre-sold to over 90 territories, including Movie Network (Australia), MTV OY (Finland), TV2 (Denmark), Animax Latin America (pan Latin America) and AXN Asia/Animax Asia (pan Asia). A star-studded homage to all things male, the Guys Choice Awards attracts a glittering array of celebrities such as Brad Pitt, Jamie Foxx, Mickey Rourke and Quentin Tarantino and is the highest rated special in the history of Spike TV. Voted for by guys, for guys, the awards feature innovative and creative categories such as “Decade of Hotness” and “Brass Balls Award”.
Bob Kennedy, Executive Vice President Non-Fiction Programming at Fireworks International commented today, “Spike TV is well known for content that attracts the elusive young male audience and Guys Choice is a fantastic example. Guys Choice Awards is an explosive blend of humor, celebrity, glamour, action and controversy, which has made headlines around the world. Broadcasters have been quick to snap up the 2010 edition and we are all certainly looking forward to seeing what highlights this year’s ceremony will bring!”
Eddie Dalva, Senior Vice President of Content, MTV Networks Entertainment Group, added, “The star-studded Guys Choice Awards is a ratings winner for Spike TV and with a lineup of Hollywood heavyweights; the show is destined to be a huge success for international broadcasters with its globally relevant theme. We look forward to working with Fireworks International at MIP-TV as Guys Choice continues to grow in the international marketplace.”
About Fireworks International
Fireworks International is ContentFilm’s international television and digital distribution division with over 3,000 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include detective drama series, REPUBLIC OF DOYLE, primetime drama series, THE BORDER and heart-warming family drama series, HEARTLAND; non-fiction primetime documentary specials HUNTING THE LOST SYMBOL and I KNOW WHAT I SAW; U.S. tween comedy THE ASSISTANTS; high definition multi-platform thriller series VALEMONT; children’s programmes HALF MOON INVESTIGATIONS and FAMILY BIZ as well as the classic anime series, ROBOTECH; plus over 200 U.S. network mini-series and TV movies; and specials including the Annual U.S. PRIMETIME EMMY AWARDS show. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.
Fireworks International: Debbie LawrenceThe Lippin Company
Tel + 44 (0) 20 3008 5406
www.contentfilm.com
