7 July, 2008
London, 07th July 2008 – Fireworks International, the television and digital content distribution arm of ContentFilm Plc, announced today it has signed an agreement with YouTube to launch the official Paranormal TV channel on the site. The channel goes live today.
The Paranormal TV channel (http://www.youtube.com/ParanormalTV) offers an exciting array of compelling short format paranormal documentaries and factual entertainment, with new content added weekly by Paranormal Media, the producers of the channel. The channel will reach audiences in the UK and abroad. YouTube is the premier destination to watch and share original videos through a Web experience. Every day hundreds of millions of videos are watched on YouTube across the world and hundreds of thousands of videos are uploaded daily. YouTube users worldwide will be able to comment on Paranormal TV clips, rate them, recommend them to friends and post their own video responses to communicate with other viewers.
Jonathan Ford, Senior Vice-President of Digital Acquisitions & Distribution for Fireworks International commented, “This agreement marks an exciting move for us towards working with community based video hosting sites to bring exciting and engaging new content to the market. The partnership demonstrates an attractive and potentially lucrative business model and we look forward to showcasing our content on this popular platform.”
Patrick Walker, Director of Video Partnerships for YouTube EMEA added: “Paranormal programming continues to fascinate viewers. This ever-popular genre lends itself very well to open environments like YouTube where fans can engage in thought provoking discussions and interact with others sharing similar interests”.
About Fireworks International
Fireworks International is ContentFilm’s international television distribution division with over 3,000 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, factual entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include hit crime drama series THE BORDER and heart-warming family drama series, HEARTLAND; BLOOD TIES, twenty-two hours of mystery drama with more than a touch of the supernatural; brand new U.S. tween comedy THE ASSISTANTS; Mondo Media’s MONDO MINI SHOWS catalogue featuring a raft of offbeat comedy programming; children’s programmes YOUNG DRACULA, BLACK HOLE HIGH and 100 DEEDS FOR EDDIE MCDOWD; plus over 200 U.S. network mini-series and TV movies; and specials including the Annual U.S. PRIMETIME EMMY AWARDS shows. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.
About YouTube
YouTube is the world’s largest online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is based in San Bruno, CA and is a subsidiary of Google, Inc.
For further information, please contact:
Fireworks International: Jennifer Brinkworth Vice-President, Marketing and Communications
Tel + 00 44 (20) 7851 6517
www.contentfilm.com
